Communicating to Connect
The Story Brand Approach
Problem Statement
Using the Power of Three Communication Model, participants gain a clear, concise, and memorable framework to communicate to connect strategies with employees. Starting with Message Clarity and Retention: Without a clear structure, messages can become convoluted, confusing, and easily forgettable. It can be challenging for audiences to follow and retain complex information, leading to ineffective communication. And moving to Engagement and Impact: A message that is not engaging can fail to capture the audience’s attention and can lose its impact. This can result in audiences not fully understanding or recalling the message’s key points, leading to reduced influence or persuasiveness.
Question Answered
How can we make communication more effective, engaging, and memorable for employees and other audiences?
Outline
Part 1: Defining the Real Issue
In this initial segment, we’ll collaborate to distinguish your true challenge, helping you formulate your strategic question and determine the purpose, impact, and success criteria of your decision. This essential groundwork prepares you for the next steps in our transformative journey.
Part 2: Identifying Core Value
In this module, we’ll apply the ‘jobs-to-be-done’ approach to pinpoint where your business delivers its core value. We’ll identify your key clients’ goals and the context around these goals, enabling you to tailor your decision-making strategy effectively.
Part 3: Harnessing Crowd-Sourced Data
The third part of the course involves adopting a crowd-sourced approach to gather valuable data and insights. We’ll leverage custom survey analytics to bring a multitude of perspectives to the table, fostering more profound imagination and bolder decision-making.
Part 4: Journey of Imagination and Discovery
The fourth module leads you through a facilitated session to shape your decisions, employing design thinking, systems thinking, and integrative thinking. This exploratory phase equips you with the confidence that your decision-making process is on the right path.
Part 5: Framing Your Decision
In this penultimate segment, we will frame your decision into a straightforward and effective strategy. A clear-cut plan is paramount to guide communication and implementation, ensuring that your decision’s impact is maximized.
Part 6: Taking Action and Tracking Progress
The final module of the course focuses on the application of your decisions. Utilizing innovative story branding, we’ll communicate your direction effectively and define the outcomes of change. We’ll also outline strategies to measure progress, ensuring you stay on track and achieve your desired outcomes.
Together, we’ll bridge the gap between where you are now and where you aim to be, enhancing the quality of your decisions and helping you reach your collective goal.
Ah-Ha Moment
Many leaders traditionally rely on a narrow set of viewpoints — often their own or their immediate team’s. However, when they discover the power of a multitude of perspectives in formulating more robust, holistic decisions, it often serves as a game-changer. This newfound understanding can drastically shift their approach to decision-making, fostering deeper imagination, bolder thinking, and ultimately, more impactful, and innovative decisions.
